Surveys are fantastic ways to get PR hits for your clients. They allow you to pitch a new campaign on the back of interesting, newsworthy statistics that make it easy for media to pick up your story.
But poorly conducted surveys and polls can get you into trouble, as savvy journalists know when they’re being presented with deceptive or unscientific market research data. At the Omnibus Company, we maintain the highest standards of methodological integrity from a qualitative and quantitative research perspective to ensure that our clients never have problems pitching survey results to the media.
Before every survey or poll we conduct for you, we’ll discuss the sample sizes, margin of error, and survey methodology to ensure you’re comfortable with every aspect of the survey process before we move forward. Please feel free to refer to our online margin of error calculator and our “America at a Glance” statistics as well to familiarize yourself with how sample size can affect the margin of error.
