Why Conduct a Survey?
We recognize there are a lot of ways to spend your PR dollars – but there are a few reasons why market research surveys often provide such a great return on investment. Here are a few:
- Surveys Create News. As PR executives know better than anyone, the release of a new consumer product can sometimes be a difficult sell with the media. Alongside a solid PR effort, a survey can help create newsworthy facts and information where such data didn’t exist before. And that’s always a good sell with the media.
- Surveys Can Get Broad Media Attention. If your client is a car company with a new model, a survey can help attract serious attention from non-automotive magazines by broadening the scope of your PR outreach. Suddenly, it’s not about a new car but about the birth of a new attitude towards travel and driving in general – a concept survey facts can help support. And those survey results are as likely to get picked up by GQ as they are by Automotive Digest.
- Surveys or Polls to Create National News. If your client has an eye towards national media but a minimal public relations budget, a survey can help them get national media attention without a huge cash outlay. Surveys allow you to take local campaigns regional and regional campaigns national by tying in the entire nation’s opinions to your campaign.
- Surveys Are Contagious. Once a major publication runs a story on interesting survey data, the chances increase exponentially that it will be picked up by some other media outlet elsewhere. Surveys are extremely helpful in generating momentum behind a public relations campaign, and that momentum can last a long time with well crafted questions.
If you’d like more information on what a survey can do for you, please don’t hesitate to call us. We’re always happy to simply discuss Omnibus survey options or what one of our tailored surveys could do for you.
