African American Omnibus Basics
The Omnibus Company has extensive experience surveying the African American community. From light hearted surveys on beauty products to comprehensive analysis of health issues such as smoking, the Omnibus Company has surveyed literally tens of thousands of African Americans on their consumer preferences, opinions, and viewpoints.
The African-American Omnibus can also be supplemented by surveys from our Street Smart Research team – our panel of interviewers that has gone everywhere from beauty salons to books stores to find Americans with specific tastes, habits, and preferences that you can’t always reach over the phone.
If you’re not sure whether a phone survey or an online omnibus poll is right for you, simply give us a call toll-free at (866) 654-OMNI or click here to contact us and we’ll walk you through the options.
The chart below examines some of the crucial differences between the Omnibus Company’s African American Omnibus and what our competitors offer. Please don’t hesitate to call us with any questions.
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| PR Specialty | The Omnibus Company is structured entirely to help PR firms pitch newsworthy results that the media will trust. | Standard corporate omnibuses that simply deliver data with no consideration for what will grab media attention. |
| Media Unit | Our Media Unit of ex- producers, ex-reporters, ex-editors, and ex-PR executives has seen literally tens of thousands of press releases, SMTs and VNRs. We know precisely what gets picked up by the media – and what doesn’t. | Data collection experts without any knowledge or expertise in the PR and media worlds. |
| BreakOut Report | Journalists love demographic breakouts. That’s why our omnibus has a 27 point BreakOut Report – the most comprehensive demographics section available. | Many omnibuses come with just the basics – gender, age and region. There’s simply not as much to pitch on. |
| NewsWorthy Analysis | The real difference - no other firm delivers this. The NewsWorthy Analysis is a customized report that’s easy to read and press release-ready. The NW Analysis clearly lays out – with charts and graphs – the numbers and facts that are sure to grab media attention. | Most research firms deliver no analysis at all – and those that do can’t analyze from the perspective of what’s the most Newsworthy. |
| Timing | Our Omnibus is in the field every night of every week of the year. While some of our surveys take longer to field, we can often deliver results in as little as two days. | Many firms have inconsistent schedules that are hard to rely on; others field omnibuses only when they have enough volume to make it worth it. |
| Pricing | Our pricing is all-inclusive, so there are never additional fees or costs after the project is completed. This includes all survey drafts, the cost of fielding, and the NewsWorthy Analysis. | With some omnibus firms, a low initial quote increases during fielding, or as additional help is required to both draft questions and do analysis on the back end. |
| Credibility | The Omnibus Company is a division of Kelton Research and all surveys meet Kelton’s strict research standards and policies. This is truly The Omnibus the Media Trusts. | Firms and their research tactics have varying levels of credibility with the media. Be careful before using an imitation omnibus. |
