Omnibus Parent Survey by Omnibus - The Online Market Research Company

Parents Omnibus Basics

With our Parents Omnibus, we can target parents with children of a specific age, parents with more than one child in the home, or parents whose kids have already flown from the nest.

400 parents
All respondents are Random Digit Dialed in homes with kids of the appropriate age – meaning no panels, and the most representative sample of any omnibus in America
26 banner points, including gender, age, income, region, ethnicity, and marital status
If you’re interested in surveying parents and their kids, we can do that as well for an additional cost – we simply ask the parents if we can also ask their children a few questions.

If you’re not sure whether a phone survey or an online omnibus poll is right for you, simply give us a call toll-free at (866) 654-OMNI or click here to contact us and we’ll walk you through the options.

Parents Omnibus Background

We recognize there’s a wide range of occasions and clients that warrant a survey directly to parents. The Omnibus Company can make that happen with our Parents Omnibus survey product. What’s more, we can even target parents with children of a specific age, parents with more than one child in the home, or parents whose kids have already flown the nest.

Our Parents Omnibus is a rapid and reliable poll. For a low cost per question, we’ll survey 400 parents on a wide array of subjects. If you’re interested in surveying parents and their kids, we can do that as well for an additional cost – we simply ask the parents if we can ask their children a few questions as well. If you’ve got a client with a parent-oriented product, give us a call today and ask about the Parents Omnibus.

Finding the right Omnibus solution can be a challenge so we've put together a Omnibus.com comparison tool to help you through the selection process.


PR Specialty	The Omnibus Company is structured entirely to help PR firms pitch newsworthy results that the media will trust.	Standard corporate omnibuses that simply deliver data with no consideration for what will grab media attention.
Media Unit	Our Media Unit of ex- producers, ex-reporters, ex-editors, and ex-PR executives has seen literally tens of thousands of press releases, SMTs and VNRs. We know precisely what gets picked up by the media – and what doesn’t.	Data collection experts without any knowledge or expertise in the PR and media worlds.
BreakOut Report	Journalists love demographic breakouts. That’s why our omnibus has a 27 point BreakOut Report – the most comprehensive demographics section available.	Many omnibuses come with just the basics – gender, age and region. There’s simply not as much to pitch on.
NewsWorthy Analysis	The real difference - no other firm delivers this. The NewsWorthy Analysis is a customized report that’s easy to read and press release-ready. The NW Analysis clearly lays out – with charts and graphs – the numbers and facts that are sure to grab media attention.	Most research firms deliver no analysis at all – and those that do can’t analyze from the perspective of what’s the most Newsworthy.
Timing	Our Omnibus is in the field every night of every week of the year. While some of our surveys take longer to field, we can often deliver results in as little as two days.	Many firms have inconsistent schedules that are hard to rely on; others field omnibuses only when they have enough volume to make it worth it.
Pricing	Our pricing is all-inclusive, so there are never additional fees or costs after the project is completed. This includes all survey drafts, the cost of fielding, and the NewsWorthy Analysis.	With some omnibus firms, a low initial quote increases during fielding, or as additional help is required to both draft questions and do analysis on the back end.
Credibility	The Omnibus Company is a division of Kelton Research and all surveys meet Kelton’s strict research standards and policies. This is truly The Omnibus the Media Trusts.	Firms and their research tactics have varying levels of credibility with the media. Be careful before using an imitation omnibus.