While online polls and telephone surveys remain the tried and true ways to connect with the American public, The Omnibus Company, a division of the full service market research firm Kelton Research, strives to take traditional market research and surveys to new heights. Upon request, our team of researchers goes beyond those traditional survey and market research techniques to connect with consumers in the streets and in stores, on college campuses, in the nation’s parks, and even inside America’s automobiles, fire houses, and bodegas. Why? Because depending on the client, a traditional online or telephone survey isn’t enough.
If you’re looking to survey a specific demographic group or audience that isn’t easily reached via phone, the Omnibus Company’s researchers will hit the pavement to find them for you – and sometimes, the way we conduct that survey will gain media attention all by itself. We deliver more than typical polling companies or online survey companies. A couple of examples:
The Streets of NYC. For Tropicana, the Omnibus Company sent staffers into the streets of New York to interview cab drivers, firefighters, bodega owners, and Wall Street Workers on their breakfast habits. This data supplemented a NY area phone survey on the same topic to provide great color and detail for America’s leading Orange Juice maker.
Inside the Automobile. For Taco Bell, the Omnibus Company created a portability index that ranked the ease with which passengers could devour meals from the leading fast food chains. Our staffers asked participants to drive a mile eating one of a variety of fast food options – proving that Taco Bell’s new “Crunch Wrap” was indeed the nation’s most portable fast food. The way in which we collected this data garnered almost as much attention as the results, which found their way into the New York Times and USA Today, among others media outlets.
Finding Families in Parks. For Embassy Suites Hotels, the Omnibus Company surveyed children in parks across the country to find the best kids activities in major American cities. We then turned that information into the “Embassy Suites Kids Concierge,” a written guide to the best kid’s restaurants, activities, and parks in every market that was written up by major media in every city.
For more information on how we can put creative survey and market analysis techniques to work for you, please give us a call toll-free at (866) 654-OMNI or email us at info@omnibus.com.
